Test Plan Development
High-quality Ideas For Best Results
With countless variables that can be tested on a website, how do you know where to start? We can identify what elements could have the greatest impact on conversions, and then formulate a test plan for your team to implement.
SiteTuners' usability and conversion experts have been involved in hundreds of A-B split test and multivariate test projects. We start by understanding your business and assessing the "mission critical" parts of your website. We'll then determine what to test, define the variables, and recommend the best tuning approach based on your data rate. We are tool-agnostic and will design the test plan for whatever testing technologies and content management systetms you need. You can buy our test plans individually or as discounted multi-packs to be used in the future.
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Our Test Plan Development Process Includes
- Detailed kick-off meeting with your team to ensure that we understand your business goals
- Selection of page or pages to be tested
- Definition of conversion goals & their economic value
- Determination of optimal test size & configuration given your traffic volume
- Creation of visual mockups for all test elements
- One round of client review and feedback
- Layered Photoshop files for all mockups developed
- Input on testing tool selection
- Implementation review
- Advice on how much data to collect (how long to run the test)
- Periodic reviews of the data collected and input on when to stop the test







