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Landing Page Case Study
The success of a conversion tuning test depends on many factors including your current page layout, sales copy, traffic mix, brand strength, and offer. Each landing page case study below is unique. They all demonstrate the dramatic gains that are possible with a scientific approach to improving your conversion rate.
The services involved in each landing page case study are different. Some include consulting only, while others were full-service engagements. The tuning methods used also varied from simple A-B split testing to SiteTuners' powerful and proprietary TuningEngineSM.
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- TuningEngineSM full-service engagement
Bug Doctor's home page purpose is get visitors to download its software for a free bug scan of their PC. SiteTuners used it's TuningEngineSM technology to examine 12,441,600 unique landing page variations, and improve conversion rate by 32%. The result was a significant $473,000 annual profit increase.
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- TuningEngineSM full-service engagement
RealAge's landing page is used to convert traffic from several large-scale PPC campaigns. SiteTuners used it's TuningEngineSM technology to examine 3,265,920 unique landing page variations, and improve a very high (double digit) conversion rate by an additional 8.6%. The result was a solid $2,615,070 annual profit increase.
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- TuningEngineSM full-service engagement
PPC management firm increases client's revenue by $48,000,000 per year with a 51% revenue-per-visitor improvement to a single landing page.
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- TuningEngineSM full-service engagement
Would you be happy with a 38% conversion rate? Uniblue's Registry BoosterTM software is used to improve PC performance. The percentage of software downloads was increased dramatically by searching through over 3,000,000 landing page design variations.
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- TuningEngineSM full-service engagement
RealAge's main registration process is the lifeblood of the business. SiteTuners was able to use it's TuningEngineSM technology to examine over 500,000 websites, and improve a very high (double digit) conversion rate by an additional 40%. The result was a stunning $3,285,000 annual profit increase.
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® - A-B Split Test full-service engagement
A simple A-B Split Test on a relatively low data-rate site yielded a 75% increase in sales for a stock option trading research company.
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- A-B Split Test full-service engagement
An A-B Split Test on the form headline increased leads by 58% for DVD replication company.
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- Conversion Consulting
A comprehensive review of conversion fundamentals leads to major changes in an online e-tailing company.
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- TuningEngineSM full-service engagement
Improve sales of downloadable legal forms by 19%.
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- SiteTuners Tuning EngineSM test of the best position for HackerSafe Trustmark on client's website
Led to a 5% improvement in number of sales and an 11% improvement in revenue per visitor, just by moving the HackerSafe logo to a new position in the header.
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