Free Whitepaper: A Closer Look at Google Website Optimizer

What is Google Website Optimizer? Simply put, it is a free, self-service tool that allows you to run AB split or full factorial parametric multivariate tests on your landing pages. The data is collected in a full factorial fashion (with every possible recipe in the test receiving an equal percentage of the available traffic). Once you have identified the projected winner in a multivariate test, you can also immediately start a head-to-head follow-up test against the original landing page with the click of a button.

This whitepaper, excerpted from Tim Ash's book "Landing Page Optimization" will walk you through a hands-on demonstration of key Google Website Optimizer features.