Web Conversion Rate Improvement Profit Calculator

Revenue		Total annual sales revenue or the value of all conversion actions that are affected by the proposed conversion test.
Variable Cost %		Variable Cost Percentage (VCP) - Include your cost of goods sold, affiliate commissions, customer service, shipping, credit card charges, and other variable costs as a percentage of the revenue. Do NOT include current online media spending or PPC costs because these will remain unchanged if your conversion rate improves. Note: Your VCP is NOT directly related to your current profit margins (for example if your profit margins are 10% this does not mean that your VCP is 90%). This is because your current "fixed" costs (such as overhead and marketing) are also being included. Since these costs will not change as you add INCREMENTAL sales or conversion actions, they are not included. Only costs directly associated with the incremental conversion action should be included.
Company Name		Company name to be used in the report title.
Email		Email address to which the report will be sent. We will not share your email with anyone.