"In our industry you have to run fast just to stay in place. SiteTuners comprehensive approach touched every important part of our business operations. After implementing the recommendations in the Landing Page Conversion Audit report, our Internet visitors' experiences were changed dramatically for the better. SiteTuners' staff were knowledgeable, professional, and easy to work with."

- Ron Kosydor - President, BuyATVsOnline.com

Services: Landing Page Conversion Audit.

Background: BuyATVsOnline.com operates in the brutally competitive business of selling discount ATVs for kids and adults. With an upcoming holiday season approaching, the company engaged SiteTuners to conduct a top-to-bottom analysis of the business in order to improve online sales and conversions.

The Engagement: A complete audit of the business was performed by SiteTuners. All major considerations that could impact conversion rates were examined:

• Competitor analysis
• Branding
• Positioning & messaging
• Product mix
• Special offers
• Information architecture
• Page layout and usability
• Trust & credibility symbols
• Production quality

The client was provided with a detailed and comprehensive report that was used as a blueprint for website and business changes. Ongoing consulting during the implementation phase ensured that maximum value was extracted from the recommendations. The lessons learned were also applied to several other web properties operated by the company.

The Results: Sales and profits rose slightly during the critical 4th-quarter holiday buying season despite fierce competition and the entrance of several new companies into the field.

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